Class Notes; Understanding Audience proflle

Understanding Audience Profile

 

- Refers to a detailed appraisal of ones customers, characteristics, attitudes & behaviours.

 

-Enables the supplier to target the communication to best effect (semiotic/language/feature)

 

-Demographic Profiles; quantifiable statistics of a given population, age, gender, location, marital status, educational level, income & nationality.

 

-Psychographic Profiles; reflect common activities, interests & opinions as well as attitudes & values of those people.

 

-National Readership;

 

A- Upper middle class.

 

B- Middle Class.

 

C1- Lower middle class.

 

C2- Skilled working class.

 

D- Working class.

 

E- Those at lowest level of subsistence